Content Equals Audience: The Creator’s Equation

Content equals Audience: The Creator's Equation

First off, I am hoping everyone had a safe and great Labor Day. I want to write about something that has been on my mind for a few years now. Content equals audience. I coin this the creator’s equation. Every day as I scroll through Instagram, I start to notice trends of the pages that post regularly. Trends in trends. Trends- on how they post regularly and trends how they steadily pass other companies within the same industry. Their followers increase weekly as the other companies who do not post regularly stay stagnant.

I know about this issue because I have lived it. I started a dropshipping t-shirt company printing historical and military-inspired designs. By spending my nights designing and researching how to make designs on my Apple App Pixelmator. After a year, I gave up. I lost my drive to produce content. My sales dwindled and my morale with it.

Consistency in the Content

Consistency is the key to all. By producing content, it keeps your audience engaged and intrigued. It also helps broaden your market. Imagine this, you follow a company on Instagram. They have three designs of shoes. You like one of them at most. They steadily post pictures of the three designs of shoes and BOOM one day, you like the different look they posted with one the shoes you didn’t really care for. Now you consider buying a pair. The kicker gets better- more products come out and BOOM you have hooked again, possibly making you a second-time buyer.

Here is my version of the creator’s equation.

Content + Service/Product = Audience

By following the equation used by small start-ups, you and I can both shoot up in the ranks. I have seen this myself with this blog as I have made it a goal to post 1-2 times a week. Since starting this trend, I have seen my audience and the following increase. More on this topic later.

If you want to increase your audience, try using this equation. Post more content. When it comes to being an entrepreneur, it can be hard work. By creating more and more content, being vulnerable and authentic to your audience, it will help increase your audience. I am not saying you’ll convert every viewer, but a percentage is more than enough.

 

Read what I am reading:

Being Vulnerable with your Employees and Promoting Valuable Self-Growth.

I sit here writing this after having to recover from a quick crying session. Why is a grown man sulking? My vulnerability is showing and it’s because I was able to witness true development with one of my employees.

Not every day does this happen to me, but when it does it means more to me than money ever will.

Growing up, I never felt like anyone ever wanted to invest in me. I don’t speak of money, but in terms of “time.” Time to promote self-growth and development.

My parents were great. Don’t get me wrong, but most of the things I have come to learn come from learning the hard way. Failing at most times. This happens coming from a blue-collar family living in poverty.

This nostalgic moment brings me back to the point…

These days, we love to blast on social media the good things we have and do in life.

We never talk about struggle, depression, anxiety, suicidal thoughts, etc.

It’s only vacation times, partying, a quick snapchat of your friend’s parents house that is so big you had to let everyone know you were there. We are all guilty of it.

We love to blast the positives. 

Being vulnerable in the workplace is not a bad thing and it can be super rewarding. For me (when I get to the surprise of this) it is the best thing in the world. I am going to blast this positive myself.

Someone recently asked me, “what makes you happy?”

The only true thing that came to my mind, was “making an impact in other people’s lives.”

I just don’t have the platform yet. I am not Gary Vee, Steve Jobs, Walt Disney or Grant Cardone.

At the moment, I am on a small scale, making an impact on people, one at a time. 

And I am okay with that. I haven’t found a true way to monetize helping people. In the meantime, I can invest my time with the people around me by being more vulnerable, authentic, and help develop them.

As I reflect back to past businesses, I see the common theme of my business models, that provide value to people. Bottom Line: I want to be an inspiration to people and help motivate them. At one point in my life, I didn’t think I would have a chance and my life would soon cease to exist. That I would never have a chance in this world. As this blog focuses on failure, I changed my perspective and it changed my life.

So here is my letter I received today from one of my employees that recently resigned.

A THANK YOU RESIGNATION LETTER
A LETTER FROM MY EMPLOYEE

If this doesn’t make you feel some kind of way. Maybe you don’t have a heart? Or maybe this type of stuff doesn’t have an effect on you.

This comes from a girl that resigned from her first and only job. To make a move to bigger and better things. All it took was a push from me. To let her know that failure awaits her. The learning lessons from those failures would be far greater importance than the failures themselves.

Have you made an impact on someone lately? How did it make you feel? Did the tears of job faucet turn on?

I challenge you to invest in people. Be vulnerable and authentic with them. You never know what could happen. You may help create the next Walt Disney…

 

Currently Listening to “Crushing It” by Gary Vaynerchuk on Audible.

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7 Tips on Being a Young Manager in 2018.

It is difficult to be a young manager. It comes with a lot of heat and stress. You pride yourself on making all of the right decisions that landed you in a position you may feel and an older worker may do better. Do not doubt yourself, you are there for a reason. I have created 7 Tips on being a young manager in 2018 that will help you guide your motivations and inspire you to keep pushing forward.

1. Lose your stigma’s on age biases. I experienced this working as a retail manager where most of my employees were older than me. So many times did I look for justification of being their manager, although I did not need it. This stigma sticks because of the age-old “respect your elders” ideology. I am not saying you show disrespect to your older counter-parts but simply forget the idea that you can not put them on tasks.

2. Don’t overload yourself. Sad to say, but some companies love hiring young go-getter’s because they know you will try everything you can do to prove yourself. While trying to show your worth and value in the workplace, companies may push excessive workloads on to you. Learn how to say no and only take on tasks that are beneficial for the mission. If you are young, most Millennials and Gen-X value a work/life balance. Don’t become overwhelmed with your work and burn out.

3. Adapt!!! When in graduate school, I became fascinated by multigenerational workplaces. I even wrote my capstone on it. I tied a leadership trait to these types of workplaces and found that adaptive leadership was the best route to handle different age groups in a workplace. Generations have different characteristics of how they think, learn, grow, etc. It is important for a young manager to recognize these traits and know your audience.

4. Open Communication- this is one of the most fundamental aspects of business and why a lot of partnerships fail. As humans, we like to think so much without expressing to our counterparts of what we feel is going on. When paths begin to split, anger builds up causing partners to become furious with each other before even speaking to each other about the issue. It sounds so immature but this is a real thing. Learn to identify your communication weaknesses and exploit them. As a young manager, have an open door policy where everyone feels comfortable to come in and speak with you.

5. Be open-minded. As a young manager, with employees of all different ages, understand that generational characteristics will not always align with what you think is right. Being open-minded to all workers opinions and thoughts will help your communication skills and ethics. Remember, life and business are all about learning new things. Sometimes you fail and learn how to not do something. Be open-minded to all of your worker’s thoughts and become more enlightened.

6. Teach.  You are a young manager for a reason. Teach your young and older employees the ways to success. Do not hold them back. Be a leader in the workplace for them. Don’t let them think of you as their manager. You know you have done well, when they introduce you to friends and family members as their, “fearless leader” over “my manager/boss.” When you are able to teach and impact your employees as a young manager, you will no doubt make your way to the top. The younger employees will look up to you and the older employees will praise your leadership.

7. Shape the Future. This one hits home to me. As a young manager, you can inspire some many people to work harder and more efficiently.  So many times, I was called a mentor by my staff who were sometimes twice my age. In the academic world, we call that being a reverse mentor. It has to be hard for someone who is older than you to work for you. You can be their inspiration to become whole again. Maybe they took the easier route in their career and didn’t push as hard as you. Learn from that and be open minded. On the other hand, your younger employees who may have a closer age connection than your older counterparts are going to look at you as a mentor. Shape the future for the better and make the world a better business-oriented world with real impact.

 

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Why Fitness Changed my Life and Made Me a Better Business Person.

I was never healthy in high school nor did I care about fitness. I had a gym class, but nothing worth boasting about. I think I slept through most of it. I was attending a community college and working in retail with no plan for my life.

Like most of us. Living without a plan.

After, putting in long hours at this retail store and burning my brain cells with college papers, I met someone unexpectedly. No, not my love life, but a new love for my life.

Enter same-age mentor. Yes, you can have a mentor regardless of their age.

A co-worker/best friend at this retail store received news of moving out of his parent’s house because this person needed a roommate. Shortly after, they moved in together and I would always go to their house.

This guy went to the same high school as me, but we didn’t talk much. I knew he was into fitness. He was from a different clique than me so we didn’t hang out. (sounds so high school cliche now)

After being around this guy here and there, I asked him for help with my fitness needs. I was envious of him.

He agreed to let me train with him. He snuck me into this gym, so I didn’t have to pay for a few months, and the changes I began to notice were incredible. Within 6 months, I went from 130 pounds to 165 pounds. Some may say that weight gain is incredible, and I agree! I was accused of using steroids by friends. I was proud to hear that.

But what the biggest changes were my psychological changes. I didn’t even notice it until I reflected some few years back.

Looking back, I noticed how the micromanagement of my life started to take shape. But how does fitness change your micromanagement? The answer is simple. PLANNING.

I began to make goals of my own weight, PR’s, reps, etc. Better yet, I started tracking it.

Looking at the new wins week-by-week, my confidence started to grow. I started to strive for more at school by increasing my course load. Here is my best win in all of this- I quit my job in retail that was draining me of my positive energy.

With this booming confidence, I went to the owner of the fitness center and told her I was going to work there. She told me no! over and over again. But I didn’t give up and went there every day for 3 weeks until she told me yes.

Enter large milestone- Persistence to get the things I wanted. This is huge in business.

I became so excited about my changes for myself that I wanted to help others do it as well. I was working the front desk part-time and couldn’t afford a personal training certification, so I asked my parents for a small loan. Reluctantly agreeing, I pushed through it and became a certified trainer. Business terms-loan, deadline, project management.

Here I am with the cliche personal trainer look about 6 months into my new career. This was my new marketing material and I put it everywhere.

fitness-trainer-561

My first client was an inspiring woman named Rosalind. I read about what good personal training rates were, but I couldn’t sell it to her. I was too fresh and too green. I  negotiated the prices with her and thus learned something about negotiation and knowing your own value. I could always undercut all of the other trainers in the facility and bring in more business but I settled for roughly 10-20% below the industry standard because of my lack of experience.

Long story short, I prevailed. I failed and I learned.


I became better, year by year, and stayed there as a trainer for almost 5 years. I learned so much about myself as I began to grow my skills in business and personally.

My clientele list became bigger and bigger as my name grew and they stayed with me longer.  Rosalind left and came back several times and I was always happy to see her although we were restarting every time.

To me- resetting goals can be important too.

Taxes started to change for me. I remember one month, I have taxed a few thousand dollars and thought something was wrong. I was now at the point where I reached a new tax bracket and it hurt.

Marketing yourself and branding yourself. This was an important business lesson. I don’t know where I learned it, but I went full force.

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I was young and hungry to grow my presence in the local fitness industry. I spent a lot of money on marketing myself. I wrote a blog, made t-shirts, shaker bottles, wristbands, etc. The mistakes I made, were not measuring the return on investment (ROI). So, therefore, I was probably in a huge hole when it came to my expenses and revenue/balance sheet.

What I did right was free marketing.

Here I am training a group of Army Reservists for a weekend of training. I did this for free.

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Having these pictures and exposure to this was important for building my brand and credibility. The entire fitness center saw me training these guys for 8 hours a day. This was a huge public relations move for me. I didn’t even know what doors it would unlock for me and I thought it was just being a good citizen.

The summary- I was young and soaking up everything I could about the industry. I worked full time and went to college full time. I was able to pay for my entire college tuition by working for myself at the same time. I look at my peers with thousands of dollars in loans and appreciate the route I took.

If I were to have stayed in that career, I would have done very well.

Make mistakes, have failures, but learn from them and grow.

 

What Does It Mean to Fail for Success? A lesson from Michael Jordan Plus More.

Failure– Such a negative and dark meaning to most. On the other paradoxical hand, Failure is the balance of success. Now think about that for a minute…

Now name 5 people you define as very successful.

Do you know their past? Were they trust-fund kids? or did they come from nothing? Most likely 80% of your choices will have come from nothing. Now, how does that have anything to do with failure? Well, great question. Steve Jobs, Warren Buffett, Gary Vaynerchuk, and others (some of the most innovative people I can think of) come from nothing.

These are the type of people who aren’t scared to fail and take the risk. Think Wallstreet-Risk equals higher rewards. Out of Steve Jobs, Walt Disney, and Dan Bilzerian, who do you look up to most? Depending on your age and ambitions, you may look up to each one of these people at some point in your life but I am sure you boot one of these guys as a role model. Because two of these are innovators while one is not.

Moral of the story, is that successful people fail A LOT. Personally, I keep failing. AND that is OKAY.

This is where I am seeing the most growth. Because I learn so much from it. Think Michael Jordan or even Thomas Edison.

To me, Michael Jordan is one of the biggest celebrity advocates on the Failing for Success mindset. Just read a couple of his quotes.

michael-jordan-basketball-quotes

  • I can accept failure, but I can’t accept not trying.
  • Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.
Even Thomas Edison, we can all thank him for the lightbulb.

In regards to Failing for Success, he said, “I have not failed. I’ve just found 10,000 ways that won’t work.”

The failing for Success mindset isn’t about intentionally failing at something because you think you will succeed certainly afterward. What it is about, is embracing failure as a catalyst for growth and lessons.
If we don’t teach ourselves that move past failures and flip it on its back to understand the hidden message behind failure then you haven’t learned anything.
LEARN, LEARN, LEARN from your mistakes because you are your biggest coach.